About Rod

Hey there, I'm Rod. The first thing you should know about me is that I'm not classically educated at all. No Harvard degree, no MBA.  In fact, my first marketing job was selling frying pans and calculators door to door at the tender age of 18.  Man, did that teach me about rejection.


From frying pans, I moved on to corporate IT roles, but the entrepreneurial itch never left me alone, and no matter how many promotions I received, I always wanted to do my own thing. I consulted at first, then eventually created a successful online retail business - ramcity.com.au - which I sold 16 years later.


I had plenty of ups and downs along the way, and in hindsight, I severely underestimated the power of paid advertising to assist with scaling up a well-converting ecommerce business in a profitable way. So after selling the business I have undergone continuous training to become one of the most highly respected Facebook advertising and email marketing experts in Australia.


I’m a digital marketer, but more than that, I’m an e-commerce subject matter expert with over 16 years of experience in growing and running a $4.6 million-plus online business. I know what it’s like to be consistently optimizing your site for maximum conversion rates, having to manage up to $1M worth of inventory, growing and leading a team, working with digital marketing agency’s and managing large marketing budgets.


So you'd like to talk about growing your business, how does this work?


We start with a free Strategy Consultation to find out if we are a good fit for each other, and if you are, we pull together a plan for you THERE and THEN. To kick things off, click the button below to book a time in my calendar:

Here's what our clients are saying...

"Rod is an excellent communicator and provided clear and constructive advice on how we could improve our business while delivering exceptional service with Facebook Marketing."

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Daniel Hoffman

Owner,

Clock Shop

"Rod is extremely knowledgeable and it's clear he has a passion for what he does and a passion for results! He goes beyond the task at hand and helps implement systems that will benefit our business."

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Taylin Davis

Marketing Coordinator,

Rayell

"Rod has been exceptional at helping us navigate Klaviyo and linking it all up with Neto. He even managed to repair some long-standing technical problems we had. Rod has always made himself available for any questions big or small. He's a great teacher, patient, and thorough. I'd highly recommend him and will definitely be working with him again in the future."

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Nicky Crowley

Marketing Strategist,

Pony Rider

"Rod's team has helped grow our business through Facebook advertising, and Rod has also been invaluable as a business coach, advising on improvements to our website and email marketing program."

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Hitesh Parmar

Founder,

Unique Party Shop

"Already $1.2 million in increased turnover and this is just the beginning."


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Klaeton Sheehan

Founder,

Australian Direct

"Our marketing campaign produced instant results from the day we went live."

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Patrick Higgins

Owner,

Designer Makeup Tools

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